1. Introduction

Welcome to ServURL. These Terms and Conditions ("Terms") govern your use of the ServURL website, services, and API for generating short URLs. By accessing or using our services, you agree to be bound by these Terms. Our services are designed to be reliable, secure, and easy to use. We are committed to providing a high-quality experience for all our users, whether you are an individual, small business, or large enterprise. Our goal is to help you manage your links effectively while maintaining the highest standards of privacy and security. Please take a moment to review these Terms, as they outline your rights and responsibilities when using our services.

2. Definitions

• "ServURL" refers to the company providing URL shortening services, committed to delivering secure and reliable link management solutions to users worldwide.
• "Service" refers to the URL shortening service, API, and any related services provided by ServURL. Our Service includes a range of features designed to make managing your links simple and effective, including analytics, custom branding, and more.
• "User" refers to any individual or entity using the Service. Users include anyone who accesses or interacts with our platform, whether for personal or professional use, and agree to be bound by these Terms.
• "Subscription Plan" refers to the paid plans that allow Users to access certain features of the Service. These plans are designed to cater to different needs, from basic functionality for casual users to advanced features for businesses and power users.
• "API" refers to the Application Programming Interface provided by ServURL for programmatic access to the Service. The API allows developers to integrate our URL shortening service into their own applications, enabling seamless automation and control over their link management processes.

3. Account Registration

To access certain features of the Service, you must create an account. You agree to provide accurate and complete information during the registration process. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. It is essential to use a strong, unique password and to change it regularly to protect your account from unauthorized access. Should you suspect any breach of your account, please notify us immediately so that we can take appropriate action to secure your data.

4. Subscription Plans

ServURL offers various subscription plans, each with its own set of features and pricing designed to meet the diverse needs of our users. By subscribing to a plan, you agree to pay the fees associated with that plan. Subscription fees are billed in advance and are non-refundable, except where required by law. You may upgrade or downgrade your subscription plan at any time. Any changes in your subscription will take effect at the start of the next billing cycle. We aim to provide transparency and flexibility in our pricing, ensuring that you only pay for the services that best suit your needs.

5. API Usage

The ServURL API allows Users to programmatically generate short URLs and integrate our services into their own applications. You must use the API according to the documentation provided by ServURL, which outlines the correct methods for accessing and using our features. API usage may be subject to rate limits or other restrictions, as determined by your subscription plan. Any misuse of the API, including but not limited to exceeding rate limits, will result in the suspension or termination of your access to the API. We encourage you to review our API documentation thoroughly to ensure compliance and to make the most out of our robust set of tools.

6. Acceptable Use

You agree not to use the Service to create URLs that redirect to content that is illegal, harmful, or violates the rights of others. This includes, but is not limited to, content that is defamatory, obscene, or promotes violence. You agree not to engage in any activity that could harm or disrupt the Service, including but not limited to hacking, spamming, or using automated systems to access the Service in a manner that overloads our infrastructure. ServURL reserves the right to suspend or terminate your account if you violate these acceptable use guidelines. We are committed to maintaining a safe and trustworthy environment for all our users and appreciate your cooperation in adhering to these standards.

7. Intellectual Property

All content, trademarks, and logos provided through the Service are the property of ServURL or its licensors. You are granted a limited, non-exclusive, non-transferable license to use the Service in accordance with these Terms. You may not reproduce, distribute, or create derivative works based on the content provided through the Service without explicit permission. We respect intellectual property rights and expect our users to do the same. If you believe that your intellectual property rights have been infringed upon, please contact us with the relevant details so that we can address the issue promptly and appropriately.

8. Termination

ServURL reserves the right to terminate or suspend your access to the Service at any time, with or without notice, for any reason, including but not limited to a violation of these Terms. Upon termination, you must cease all use of the Service and delete any API keys or other access credentials provided by ServURL. If your account is terminated due to a breach of these Terms, you may also be prohibited from registering for future use of the Service. We strive to provide fair and just enforcement of our policies, ensuring that all users adhere to our standards for a positive and secure experience.

9. Limitation of Liability

ServURL provides the Service on an "as is" and "as available" basis. We make no warranties, express or implied, regarding the Service, including but not limited to its reliability, availability, or suitability for your purposes. ServURL will not be liable for any direct, indirect, incidental, or consequential damages arising out of or in connection with the use or inability to use the Service. While we strive to maintain high levels of service, we cannot guarantee that the Service will be uninterrupted or error-free. We encourage users to consider their own needs and limitations when using our platform and to seek alternative solutions if necessary.

10. Changes to Terms

ServURL may update these Terms from time to time to reflect changes in our services, user feedback, or legal requirements. We will notify you of any significant changes by posting the new Terms on our website and updating the "Last Updated" date. Your continued use of the Service after the changes take effect will constitute your acceptance of the new Terms. We recommend reviewing these Terms periodically to stay informed of your rights and obligations. Transparency and communication are key to maintaining a positive relationship with our users, and we are committed to keeping you informed of any important updates.

11. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the jurisdiction where ServURL is headquartered, without regard to its conflict of law provisions. Any disputes arising from these Terms or your use of the Service will be subject to the exclusive jurisdiction of the courts in that jurisdiction. We are committed to resolving disputes fairly and efficiently, and we encourage users to contact us directly with any concerns before seeking legal remedies. Our goal is to provide a service that meets your needs and expectations, and we are open to feedback and dialogue to achieve this.

12. Contact Information

If you have any questions or concerns about these Terms, please contact us at help@servurl.com. We are here to assist you and ensure that your experience with ServURL is positive and productive. Our support team is available to help with any issues you may encounter, whether related to your account, subscription, API usage, or any other aspect of our service. We value your feedback and are committed to continuous improvement in all areas of our operations.